Brand Design

Brand Design for festival

This is a personal project to design the brand logo for the Australian festival in 2022. Based on the history and culture of the festival brand provided, I analyzed the dot and snake elements suitable for the brand. I designed logos, brand images, brand colors, fonts, websites, applications and other communication projects, such as posters, tickets, road signs and VIP cards. This is a brochure introducing the whole brand logo, aiming to make this festival brand stand out and be recognized.